Kevin Foster O'Donnell; Creative Director, Schorleaf, Inc.
Saturday, 10:30 a.m. – Noon | CEU: 0.1 [W #6572 4.15]
At a time when 60 is the new 40, and 76 million Baby Boomers are headed in that direction, it's time to pay attention. Baby Boomers have already rewritten many of the rules of culture and society. Their next wave of influence is the retail environment centered on health and longevity. They are the original youth generation, but as they age, physical limitations will translate into economic opportunities for the savvy retailer. Life enhancement and life extension will become successful industries in their own right. Kevin O'Donnell will show you what you need to know about this generation in order to be part of the next retail sea change.